Page 37 and 69... Each team starts with a value of 1 for Dedicated Fans (max value of 6). Dedicated Fans can be increased by +1 per 10k spent at team creation. Dedicated Fans may increase or decrease if you win or lose (roll d6, over or under current value). Each team rolls a D3 + Dedicated Fans at the start of the game to determine Fan Factor. Winnings are equal to the average Fan Factor of both teams x 10k, +10k per TD. So... if 2 fresh teams play a game at the start of a season, each with 1 Dedicated Fans, average winnings should 30k + 10k per TD. This is actually not bad, because the winner of a 2-1 grind will get 50k for the apothecary. The winnings are far less random, as the average of the two D3s + average Dedicated Fans + TD is used instead of 1d6 + FAME + 1 if you win.