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Discussion of the health of GW

Discussion in 'Off Topic' started by TravelScrabble, Jan 30, 2014.

  1. TravelScrabble

    TravelScrabble Well-Known Member

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  2. Netsmurf

    Netsmurf Well-Known Member

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    I fear that GW is going down the drain and yes they still have profit and a tank of money, but as the article points out, the cost per mini have doubled in the last 10 years - not so good. They try to make bigger and bigger models, so they dont need to sell as many copies to maintain the earning - this I feel is a misstake as that makes the introduction price horrible for new kids on the block:powdodge:

    The policy with better and better armylist every time a new codex comes along, halted my investments in GW stuff. The killing off of specialist games made me sell all my 40k stuff, so now I only have specialist game stuff from GW.

    In my book GW are dead and the competition they get from kickstarter and thus new smaller companies (the kind that listen to their users) will finish them off unless they come up with something of a direction change:powdodge:
     
  3. Gallows Bait

    Gallows Bait Super Moderator Moderator

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    The results were poor, not a disaster, but I do think it is showing a sign of their accumulated problems, which have, for a large part, been there for a long, long time, but now have reached more of a critical mass and actually hit Revenue and Profit.

    1. Prices have reached ridiculous levels, while their customer perception is that plastic ought to be cheaper (and indeed GW stated it would save the money compared to metal). The price increases have been large and always above inflation for the last 20+ years, but they finally are reaching the point where collecting an army is becoming a real challenge - especially when their main markets have not recovered from a massive recession.

    2. One man stores are a terrible, terrible idea. To go to the toilet, you shut. To have lunch, you shut. To take holiday, you shut. To call in sick, you shut. To bank the cash, you shut. To deal with a customer or control a rowdy crowd of teenagers, you sh.. no, actually then you turn your back and some spotty oik swipes a £35 box set (see stupid prices above).

    3. They've pissed off the only customers with money - the grown ups. Specialist games are dead. The goodwill they built up with Spacehulk that might have turned it back, died. There's only WFB (dying slowly) and 40k (tanks tanks tanks followed by planes, planes, planes), which is reaching a full on arms rush in terms of scaling up. I've been buying GW goods for nearly 25 years, and I've reached the point where for the first time, I don't have the current 40k rules, I don't own a Codex and I finally... don't care. I'm not even going to mention the Hobbit, it's hardly as exciting as LotR, and I didn't even buy that.

    4. They ignored too many armies. I still like my 40k Orks, but I've waited over a decade for my basic troops to be re-modelled, yet Space Marines have had multiple releases, year on year. With less variety, people... buy less armies.
     
  4. Remthar

    Remthar Well-Known Member

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    GW can't go under fast enough for me. Their business practices are a mixture of moronic and evil. Their 40k rules design tends to the crap. I'm actively glad they have dropped their old games, as some of them are good and you just know they'd fuck them up somehow.
     
  5. Breidr

    Breidr Member

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    I can say that the price is what got me into Blood Bowl, and it's sad to see specialist games in the state they are. I worked so hard to afford, assemble, and paint my Space Marine army. Played around with the game for awhile, found out my playstyle, and made them into Salamander Chapter Army.

    It seems like as soon as I did that, they new Space Marine Codex hit, along with a number of other changes that made the majority of my army unusable. After that, something about the Dark Eldar rejoining the Eldar kind of **** my cousin's army.

    I understand the need to sell models to maintain profits, and I would have happily bought more, eventually working up towards a second army, but when you make RADICAL changes that cost me LARGE amounts of money to fix, I just can't handle it. I struggled to get my army to where it is, and now you want me to change it, no thanks.

    Now it's mostly used in home games, using the old rulebooks we have. I've just given up on keeping up with GW. Even with the income I expect after college, I'd be wary of dedicating that much to the hobby.

    I've become a fan of specialist games, and the price seems to be right, and the rules are accessible. ~$120 can get me a metal Blood Bowl team, and I can play right away. Seems like a better use of my money. I get more bang for my buck.

    The games are also smaller and less labor intensive. Watching people play Orks and Tyranids is the reason I went with Space Marines. I can handle an 11 man team, and prefer it.

    I came for the Warhammer, but stayed for the Blood Bowl.
     
  6. Narly Bird

    Narly Bird Well-Known Member

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    20 years ago when i first started collecting GW mini's, they were expensive. Around 15 years ago i got bored of my Warhammer Fantasy Dwarf army and decided to get into 40k. Orcs are fun in WF and seemed to be pretty crazy in 40k too, so i started collecting them. It was at this time that i realise just how expensive it really is. And it made me wish that i had decided to collect a different race - whichever cost the most points per unit so that i could buy the least amount of mini's. And thats about when i stopped collecting.

    But back to GW's profit result, it really isnt that bad. Its actually pretty good. Just compared to the prior year things have slipped a bit. So we can all complain a lot, but they are still making money and nowhere near bankrupt. But long term, who know's?
     
  7. Darkson

    Darkson Member

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    This. Nowadays I'll happily play the good GW games (BB, Mordheim, Necromunda) but any new figures I get for them are from elsewhere.
     
  8. Capt Charisma

    Capt Charisma Member

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    But what are they doing to attract new customers? I mean the youth these days are not as into tabletop games like people were 20 odd years ago.

    *edit* I went to the shopping plaza today and the only place in my area that sold dice, cards, figurines, and tabletop accessories has gone out of business.
     
    Last edited: Feb 3, 2014
  9. mrt1212

    mrt1212 Member

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    Their biggest assets are their IP for the games at this point. If they don't start liscensing it out to computer game makers to actually make decent quality games it will be tough for them.

    I remember when I was 16 and me and my friends got sucked into WHFB. I dropped 1000 dollars I made working at a curb painting company over the summer to buy a 2500 pt skaven army mostly from scratch. There is no way I would do that now, and I am perfectly content to play the one IP they own on Fumbbl only because its the best implementation of their rules. I would gladly pay 5 bucks a month to play on fumbbl too.
     
  10. Silfuin

    Silfuin Member

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    Add to it the time spent to paint the miniatures.
    You put into it a considerable parto of your life and next year you have to redo everything from the start?

    That's why I kept using "underpowered" army lists mainly composed of Aspect Warriors when everyone else was using tons of guardians and teh Council of the Seers.

    This is the aspect of GW that I always despised ...
     
    Last edited: Feb 13, 2014
  11. Barristan

    Barristan Member

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    The dumbing down aspect was also a killer for me even though I never invested much time and money in it, every set of rules becoming simpler and simpler to attract younger players with rich parents was just not very enjoyable.